Elizabeth Martin Tweed is inextricably linked to Harris Tweed. My brand products use neutral and tonal colours, they are simple and versatile. Harris Tweed from the Outer Hebrides has the iconic ‘Orb’ symbol. Classic, easy to wear and by association complimentary to the fabric used.
The project was a WordPress Web Content Management System e-Commerce site using the Woocommerce plugin. The steer was to highlight the quality of Elizabeth’s garments and use an ongoing Search Engine Optimisation (SEO) package to ensure the site reached her target market.
Google Analytics was st up to track traffic based on the various target markets and keep up to date with changing trends.
A proejct team was set up consisting of web developers, photographers, marketing experts on fashion, an SEO architect and a graphic designer. The final design was achieved after several mockups were presented to gauge client reaction and build a clear set of requirements.
Client:
Elizabeth Martin Tweed
Task:
WordPress eCommerce Web Content Management System
Executives:
Elizabeth Martin, William Martin
